The Mental Health Champions website has moved! Click here
to go there instead.
The Mental Health Champions website has moved!
Click here to go there instead.
The Action Minded Program
Action Minded is an evidence-based, first-of-its-kind digital community health intervention to reduce
mental health stigma. The program uses four primary strategies designed to reach and engage different
segments of the public, with messages and actions tailored for audiences at different stages of
knowledge, awareness, and support for mental health.
the strategy
Education-Based
Education-based strategies focus on mental health literacy to improve knowledge and awareness of mental health and the impact of stigma, in order to correct misinformation and contradict stereotypes surrounding mental health conditions.
the campaign
Therapy Pets
The campaign invites people to submit photos and videos of their pets, which are paired with simple educational, anti-stigma-related messages.
the strategy
Contact-Based
Lack of contact between individuals with mental health conditions and those without can lead to distrust and fear. Contact-based strategies help overcome this by facilitating positive interactions that challenge stereotypes and emphasize commonalities between those living with and without mental health conditions.
the campaign
LikeOneAnother
Individuals share their stories along with photos or video to show that mental health condition or not, we’re more LikeOneAnother than we are different.
the strategy
Advocate-Based
The advocacy driven strategy is designed for those who want to do more to reduce mental stigma. The strategy gives engaged individuals simple actions to take that directly support stigma reduction.
the campaign
Mental Health Champions
A program that provides advocates with weekly shareable stigma-fighting materials straight to their phone or inbox.
the strategy
Collective Impact
Addressing mental health stigma isn’t something one organization can tackle on its own. Action Minded partners with organizations across the country to support their important work by developing materials that amplify stigma reduction messages to a much larger audience.
the campaign
Community Partners
Materials are created based on partner priorities, but made available to all organizations in our Download Center. Partner with us to develop your own set of mental health stigma fighting materials.
the strategy
Education-Based
Education-based strategies focus on mental health literacy to improve knowledge and awareness of mental health and the impact of stigma, in order to correct misinformation and contradict stereotypes surrounding mental health conditions.
the campaign
Therapy Pets
The campaign invites people to submit photos and videos of their pets, which are paired with simple educational, anti-stigma-related messages.
the strategy
Contact-Based
Lack of contact between individuals with mental health conditions and those without can lead to distrust and fear. Contact-based strategies help overcome this by facilitating positive interactions that challenge stereotypes and emphasize commonalities between those living with and without mental health conditions.
the campaign
LikeOneAnother
Individuals share their stories along with photos or video to show that mental health condition or not, we’re more LikeOneAnother than we are different.
the strategy
Collective Impact
Addressing mental health stigma isn’t something one organization can tackle on its own. Action Minded partners with organizations across the country to support their important work by developing materials that amplify stigma reduction messages to a much larger audience.
the campaign
Community Partners
Materials are created based on partner priorities, but made available to all organizations in our Download Center. Partner with us to develop your own set of mental health stigma fighting materials.
the strategy
Advocate-Based
The advocacy driven strategy is designed for those who want to do more to reduce mental stigma. The strategy gives engaged individuals simple actions to take that directly support stigma reduction.
the campaign
Mental Health Champions
A program that provides advocates with weekly shareable stigma-fighting materials straight to their phone or inbox.
